Blog
Practical guides for people running several websites: Search Console’s limits, indexing problems, Core Web Vitals, cannibalisation, decay and self-hosted tools.
How to spot pages slowly losing clicks in Search Console, tell decay from seasonality or a technical fault, and decide whether to refresh, merge or leave them.
The thresholds, why field and lab figures disagree, what to do when a small site has no data, and how to keep watch on many origins for free with the CrUX API.
What the statuses in Search Console’s Page indexing report mean, which to ignore, the order to check things in, and what works and what doesn’t.
16 months of history, 1,000 rows in a table, hidden queries, one property at a time. What Search Console holds back, in Google’s numbers, and what to do.
Two of your pages on one query isn’t always a problem. How to check in Search Console whether they compete, and when to merge, redirect or leave them.
The open-source SEO tools you can run yourself, licences checked, with what each needs and where its data comes from. Hosting the app isn’t hosting the data.