Keyword cannibalisation

When several pages of one site compete for the same query, so none does as well as one strong page would. An SEO term, not Google’s, and often overdiagnosed.

Keyword cannibalisation is when several pages of one site compete for the same query, so that none does as well as one strong page would. It’s an SEO term and not one of Google’s.

Two pages on one query isn’t always a problem: Google’s site diversity system generally allows up to two listings from a site, and two good positions are worth having. It’s a problem when the ranking page keeps changing, or neither page does well. See how to tell the difference.